ESS SERVICES

ESS provides services that assist in:

  • Specialized market launches
  • Incremental channel enhancement
  • Product awareness campaigns
  • Custom research projects
  • Response analysis
  • Data organization
  • Alternative market development
  • Sales lead development
  • E-marketing

  1. In-house B2B Databases

    Entertainment Support Systems has organized and maintains a million-dollar set of business-to-business databases containing all of the retail (decision makers & outlets) and wholesale decision-makers that deal with video, DVD, CD-ROM and game platform (PS2, Nintendo, etc.) products. These contacts are qualified by purchase dollar volume, platform, genre of purchase (horror, action, kid vid, anime, etc.), and ship locations for retail / wholesale.

    Using these databases, ESS offers the following services:

  2. Database subscriptions:

    - Currently 16 manufacturers subscribe to one or all of the ESS retail & wholesale databases for use in their mailings of samples, announcements, merchandising items, etc..

  3. Tele-promotion and research:

    - ESS coordinates trade level awareness and research campaigns.

    - Clients for this service have included not only ESS's data subscribers but have also included other companies.

  4. Broadcast e-mail:

    - ESS has developed proprietary systems for digitization and transferal of information via very small e-mail attachment of sales literature and other information.

  5. Custom Databases

    ESS both develops custom databases and optionally maintains them for various classes of trade. Our Microsoft Solutions Providers, .NET programmers and the ESS information staff have a state-of-the-art network on which to develop cutting edge tools for ESS's clientele.

    Database design, data integrity and value-added services are what makes ESS a leading entity for creating and/or re-creating data systems on which companies depend for their day-to-day operations.

    ESS created the 45,000 contact database for Imagine Media that was used as the subscription base for their publication "Games Business".

    ESS has also created specialized lists such as the 10,000 contact database of depository institution CEO's for PSINet Transaction Solutions.

    Many of ESS's data subscribers have expanded ESS's role to create and manage their internal, comp and bulk mailing databases.

  6. Alternative B2B Market Development

    Entertainment Support Systems works with clients to expose their product to new channels of opportunity. Using a 35,000,000 contact national database and other similar tools, ESS will sort out the corporate headquarters of the highest grossing entities in any particular S.I.C. (standard industrial classification) and sub-S.I.C..

    From there, ESS either hands over the information to the client for further development or can:

    1. Build a database application to manipulate the new data.
    2. Further qualify the data.
    3. Gather decision-maker names.
    4. Launch a targeted mailing and e-mail campaign.
    5. Follow up with tele-promotion and sales-lead generation.
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